The Premier Badminton League (PBL) is amongst the highest prize money badminton tournament in the world. The franchise-based Indian professional badminton league which kicked off in January 2016, comprises of franchise from Mumbai, Delhi, Chennai, Hyderabad, Lucknow and Bengaluru. SportzLive is the exclusive long-term license right holders of the league, owned by the Badminton Association of India (BAI). The league is broadcasted LIVE on Star Sports and streamed online on Hotstar. Top players from the World of Badminton participate in the league.
Indian badminton has a strong legacy from the past with players like Prakash Padukone and Pullela Gopichand who have put India on the global badminton map. Season one of the Premier Badminton League attracted more than 6 crore badminton fans in India through various social media and other platforms. Over the past few years, Indian players like Saina Nehwal, P.V Sindhu, Kidambi Srikanth and many others have performed commendably internationally. There is no doubt that the sport is continuously growing and gaining popularity all over the country. The exceptional fan following received during PBL, proves that the Indian audiences want more badminton action.