India’s first official amateur Boxing League is set to increase its broadcast reach and coverage significantly. With potential Olympic medallists at Tokyo 2020 and several stars having emerged from the sport, Boxing’s popularity and fan following in India is at an all-time high. This has prompted the rights holder and organizers of the Big Bout – Indian Boxing league, SportzLive to announce the auction plan for the Live Digital Streaming Rights for the initial three seasons of the League, through a separate tender process.

Held under the aegis of the Boxing Federation of India, Big Bout’s first season will have six teams and will take place from 20th October, 2019 to 9th November, 2019. There will be a total of 90 bouts of 3 rounds each, spread over 18 days across three venues. With 5 bouts across different weight categories between two teams, each day and leading Boxers like Mary Kom, Amit Pangal, Gaurav Bidhuri, and Sonia Lather and over 50 leading international boxers participating, the League is set to establish Boxing as one of the most popular sports in India.

Boxing has dedicated followers who tune in to platforms like YouTube to catch the very best of action on-the-go worldwide. Emphasizing on this, Atul Pande, MD of Sportzlive said, “Boxing is a made for mobile sport with fast paced action. Indians love speed and power and the Big Bout-Indian Boxing League will provide nearly 50 hours of power-packed entertainment. We believe that OTT & Mobile will be a key consumption destination for this sport.”

Ajay Singh, the President of the Boxing Federation of India, too expects the league to make waves. “With Indian boxers doing exceptionally well in all major international tournaments and continental events, Big Bout will be another feather in the cap of Indian boxing as the first amateur boxing league in the world. It definitely has the potential to take the sport to the next level in India.”

The auction rights will be for the first 3 seasons for both India Rights as well as Global Rights (including India). The League has set a base price of ₹ 4 Crore for the India Rights and ₹ 4.5 Crore for the Global Rights (including India) per season.

SportzLive, the long-term rights holder of the Big Bout Indian Boxing League and the Premier Badminton League (PBL), has roped in Trojan Horse Media as the official media and content consultant to guide and evaluate the auction process. The bid documents would be available from the Sportzlive office by payment of ₹ 10,000/- vide Demand Draft in favour of Sportz & Live Entertainment Private Limited. The bids are slated to be opened on August 29th, 2019.

Bid Process & Timelines
The Applicant shall, at the time of picking up/obtaining this RFP (including but not limited to other bid documents [if any] for the purpose outlined under this present RFP), pay a non-refundable administrative fee of Rs. 10,000/- in the form of a DD in the name of ‘Sportz & Live Entertainment Pvt. Ltd as ‘processing fee’ for the Applicant(s)’ proposal.

For online payments of the Bid Processing fee of Rs 10,000/-, payments to be made to the following account number:

SPORTZ & LIVE ENTERTAINMENT PRIVATE LIMITED
ICICI BANK LTD
A/C # 057205000044
IFSC CODE: #ICIC0000572
For online payments please share with UTR code/receipt ambika@sportzlive.net and the documents will be emailed to you.

 For any queries regarding the bid, please get in touch with Ms Ambika Pande, +91- 98994-36740/ ambika@sportzlive.net.

Sr. No Activity Date
1. Date of release of RFP 01/08/19
2. Last date and time for submission of proposals/bids 28/08/19
3. Date of opening of proposals/bids 29/08/19
4. Notification to successful Bidder Same as date of Opening of Bids/Proposals.